Watch this brief video and read the article about the now-defunct business Movie Pass. https://youtu.be/i8wm_vIPi3Y https://www.marketwatch.com/story/moviepass-is-shutting-down-heres-how-the-remain

Watch this brief video and read the article about the now-defunct business Movie Pass. 

https://youtu.be/i8wm_vIPi3Y 

https://www.marketwatch.com/story/moviepass-is-shutting-down-heres-how-the-remaining-movie-ticket-subscription-plans-compare-2019-09-16 

Using your newly acquired insights on strategy:

Describe why the Movie Pass strategy failed . 

Comment on whether you believe this type of service has a future? Why/Why not?

250 words