- You must choose a product or a service within the B2B market. Preferably choose products or services that belong to the B2B category clearly. For
example, components for the automotive industry, fleet cars for big companies, computers for companies or institutions, etc. The product/service
chosen will have to be the one chosen in Part I of the assignments of this course.
This task consists in writing the follow-up of the Marketing Plan for an industrial Product/Service within a given company chosen for task I
o The marketing plan in this task will have to contain at least the following chapters
? Description of the marketing strategies to be deployed.
? A description of the communication strategies
? A concise description of the marketing and sales objectives.
? An overall description of the tactical plan, including the digital and non-digital activities.
? A concise description of each marketing and sales activity to be performed to achieve the objectives. Each action must describe the type
of action, the objective of the action and the expected result of it, the target customer, and the chronogram or the time of
implementation of the action, and the budget of the action.
? A P&L of the product/service, including the expected sales, the CoG if needed, the gross profit, the marketing costs,and other costs
associated with the product
The task will have to be submitted in a report format, like the sample marketing plan given as a reading material.
According to a recent study published in the Journal of Marketing Management (JMM), “B2B firms that adopt a customer-centric approach are more likely to achieve high levels of customer satisfaction and loyalty, leading to increased profitability” (Gao et al., 2019). Therefore, in order to effectively market our industrial product/service within our B2B company, the company will need to prioritize the needs and preferences of its target customers. One marketing strategy that could be deployed is inbound marketing, which involves creating valuable content that draws customers towards our product/service. For example, the company could create educational blogs and whitepapers, as well as host webinars and other events, to provide valuable information and build trust with potential customers (Kim et al., 2020). In terms of communication strategies, the company can leverage social media platforms such as LinkedIn to reach out to industry professionals and share updates about our product/service. Furthermore, the company can also engage with customers through email marketing campaigns and personalized outreach to ensure that we are meeting their needs and addressing any concerns they may have. Cont…
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