[Solution]Is an organization taking a political stand an ethical dilemma? If so why, if not why not? Draw on course vocabulary to support your thoughts.

An organization taking a political stand can present an ethical dilemma depending on the particular stance taken and how it is handled. For instance, Nike’s 2018 ad titled “Dream Crazy” featuring Colin Kaepernick sparked controversy due to its socially progressive message about standing up for what you believe in, which was perceived as an endorsement of Kaepernick and his activism. This led some consumers to view the company as taking sides in a highly charged political debate, which could have potentially had a negative effect on their bottom line if not handled correctly.

From an ethical standpoint, this presents a dilemma because companies are traditionally expected to remain neutral when it comes to politics so as not to alienate or antagonize potential customers who may disagree with the stance being taken. Therefore companies must make sure they weigh all options carefully before deciding whether or not getting involved politically is worth the risk. In Nike’s case, however, they opted for full transparency by clearly stating that their decision was meant to provoke thought and inspire change rather than endorse any specific point of view – ultimately leading them away from an ethically-questionable situation while still managing to convey their desired message.

In addition, businesses should be mindful of how they use social media or other platforms when making statements related to political matters since these conversations are often heated and can create problems if people don’t agree with said views; therefore it is important for organizations like Nike (and others) who choose to speak out politically do so responsibly by respecting different opinions without taking extreme positions that could put them at odds with large segments of society.

Ultimately speaking out on controversial topics involves risk but when done properly can also lead to increased brand loyalty among those who support the cause being championed – making it one possible path towards achieving success in today’s increasingly interconnected world where corporate ethics play a major role in determining public perception.