1. What is the difference between public relations and advertising? Provide three brief,clear distinctions for each in bulleted formatted.
2. Guardians of the Galaxy 3 To Be Released May 2023
Still reeling from the loss of Gamora, Peter Quill rallies his team to defend the
universe and one of their own – a mission that could mean the end of the
Guardians if not successful.
What will be your public relations tactics and communication channels to promote
the new feature film, Guardians of the Galaxy 3? Your campaign should reach the
Millennial, Generation X, Z demographic.
Please answer the following:
a. Create an event with theme and location, also provide your rationale as to
why it will garner national media attention for your campaign
demographic.
b. Write a Press Release formatted headline only announcing the campaign.
c. Write a Media Advisory formatted headline only (event headline)
d. What specific sample news outlets will receive your Press Release and
Media Advisory (real world media examples are helpful)
3. A Fashion Brand: Stakeholder Analyses
Select a leading fashion brand and do a stakeholder analyses for launching a brand or finding a solution to a company crisis.
Please do the following: Identify two external stakeholders in a three-column table.
(Column 1) the stakeholder (Column 2) two – 7 to 12 word messages and/or campaign title; (Column 3) Specific communication vehicle to promote your messages and/or title; and/or campaign to your target audience.
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