This assignment requires access to the articles of the listed journals and I understand you might not have it, therefore down below, I am attaching an article that I chose that you need to complete a report on. It is called ‘Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail’.
Apart from that here are the instructions provided by the university down below:
Any student who chooses not to or does not participate in the online segment of the DMSB Marketing Insights panel can fulfill the requirement by completing an alternative report assignment, which involves writing a two-page report about an empirical research article from one of the two most recent issues of the following top three marketing journals listed here: Journal of Marketing Research, Journal of Marketing, or Journal of Consumer Research. The article you select must involve an empirical investigation (including a data collection effort using experiments, surveys or other methods).
Your report of the article should be structured using the following headings:
(a) the research question
(b) topic/subject matter
(c) contribution of the work to research in marketing and to marketing practice over prior work that has been conducted (and referred to in the article)
(d) the methods used
(e) key findings
First and Last Name
PDF file with your full name in the title
DO NOT do any of the following, otherwise your report will be sent back, and you must re-do it:
Conduct your own research. This assignment is a research report on an already published article.
Increase font sizes and spacing to reach two pages.
Assume half a page counts as a full page. A “two-page research report” includes two full pages.
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