Instructions are attached below.
What comes to mind when you think of a media conglomerate today? Is it a broadcast
company? A newspaper company or TV station? How about a music company? How about
media companies that own others? For example, ESPN is owned by ABC and both are owned
For this assignment, you’ll write up a profile in essay format consisting of 2-3 pages (double-
spaced and 12-point font) of any U.S. media conglomerate from this article I’ve provided for
you, including a list of the major companies starting with the parent company, historical
background of the company, and major acquisitions. As you’ll see, when a media conglomerate
is mentioned, usually you think of a giant media parent company such as Disney, Sony, Time
Warner, Comcast, etc. This article is just a starting point and feel free to use other sources as
Some of the media aspects and questions to keep in mind while taking part in this assignment
∙ What first interested you to this media conglomerate as a media consumer? Are you a loyal
consumer to any of the media companies listed? If so, in what ways?
∙ How do you relate to the overall parent company you’ve chosen to critique, i.e. Disney (who
owns ABC and ESPN) as a consumer in today’s media industry?
∙ In doing mini research on the parent company and the media companies it owns, what’s the
current business plan to attract future media consumers? What are some of the strategies
you’ve come across in relation to engaging the media consumer today?
∙ What are some media trends you see occurring with this specific parent company that are
successful in reaching the media consumer today? Do you agree with some of the strategies the
company is using to reach the digital media consumer today?
∙ In looking at the historical background of this media conglomerate, what surprised you the
most? How did the company become a dominant media player in the industry with consumers?
∙ In your assessment, what were some important key acquisitions that were made to ensure
profitability and market share with this media conglomerate? Out of the companies it owns,
which one (s) do you feel are the most important in terms of attracting media consumers today?
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