True or False: The B2B buy cycle has roughly the same steps as the consumer purchase decision process, is carried out in much the same way, and takes about the same length of time. Explain your answer.
What is your understanding of content marketing as a strategy? How does it differ from the kind of marketing or marketing communications that you are accustomed to?
Why do you think it is hard to come up with a single, concise definition of conversion? Can you give at least two examples of different definitions of conversion and explain why the different definitions are needed? What would an effective measurement tool be that take these elements into consideration?
Explain, in your own words, the importance of customer-focused relationship marketing and how it differs from traditional transactional marketing.
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